Privacy Policy
Welcome to ThrottleUp!
Blue Animal LLC dba ThrottleUp (“ThrottleUp,” “we,” or “us”) aims to empower your sales and marketing through a website visitor identification solution and a contact database.
1. What Is This Privacy Policy?
This Privacy Policy applies to our website at https://www.ThrottleUp.ai/, ThrottleUp mobile applications, our website visitor identification solution, contact database, Output Data, Metadata, and any features or online services provided by us that post or include a link to this Privacy Policy (collectively, the “Services”).
This Privacy Policy describes:
- The types of Personal Information that we collect in connection with the Services,
- The purposes for which we process that Personal Information,
- The parties with whom we may share it, and
- The measures we take to protect its security.
It also tells you about your rights and choices with respect to your Personal Information, and how you can contact us about our privacy practices.
This Privacy Policy applies to the “Personal Information” that identifies, relates to, describes, can be associated with, or could reasonably identify you as an individual. Capitalized terms not defined herein shall have the same meaning as our Terms of Service.
2. What Personal Information Do We Collect?
In connection with the provision of the Services, we collect Personal Information from our Customers and their Authorized Users, from third-party sources, from analysis of Personal Information, and automatically from Customers and their Authorized Users’ use of the Services.
The following are the types of Personal Information that we may collect:
Personal Information Customers and Authorized Users Provide to Us
- Account and Contact Information. When Customers and their Authorized Users create a ThrottleUp account, register for a trial, or otherwise use the Services, they will provide us with Authorized Users’ or other contact information, such as name, username, password, email address, phone number, employer name, job title, location, and other details of account-level information (“Account Information”).
- General Communication Information. When Customers, Authorized Users, or you contact us via email, phone or online web forms, we will be provided with certain contact information (such as, first and last name, phone number, email address, physical address, employer name, job title, location), a summary of the issues, any other documentation, screenshots or information that would be helpful in resolving the issue, as well as any other content that provided to us (“General Communication Information”).
- Billing Information. We may collect billing information when Customers purchase our Services, such as billing name and address, ACH, bank account number, credit card number, debit card number, or any other financial information.
- Marketing and Training Information. Authorized Users may provide us with Personal Information such as when they request a demo or to contact our sales, register for an event or online webinar or training, sign up to receive emails or newsletters, complete a survey, or through other marketing activities. Such Personal Information may include first and last name, employer name, job title, work email address, work address, phone number and the content of your request.
- Customer Data. Authorized Users submit Personal Information to our Services, including name, email address, physical address, phone number, IP address, hashed emails (HEMs), and mobile AD IDs (MAIDs) of an individual or a visitor to the Customer’s website (“Customer Data”).
Personal Information We Collect from Third-Party Sources
- Third Party Data. We obtain Personal Information from third party data suppliers, integration parties, or publicly available sources to enable us to provide the Services. This data collection may include your name, email address, physical address, phone number, employer, job title, and IP address, hashed emails (HEMs), and mobile AD IDs (MAIDs). We include such third-party data together with Metadata (collectively “Output Data”) in our own database.
Personal Information We Derive from Customer Data
- Metadata. We derive information from the analysis of Customer Data, Output Data, and other Customers’ data (“Metadata”). On this basis we identify behavioral patterns that give us insights for the Services.
Personal Information We Collect Automatically
- Usage Information. We may also collect information that your browser sends whenever you visit our Services or when you access Services by or through a mobile device. Usage Information may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access Services with a mobile device, Usage Information may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
- Cookies. We use cookies and similar tracking technologies to track the activity on our Services and we hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.
Examples of Cookies we use:
- (a) Session Cookies: We use Session Cookies to operate our Services.
- (b) Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
- (c) Security Cookies: We use Security Cookies for security purposes.
- (d) Advertising Cookies: Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.
- Web Beacons. The Services and our emails may contain web beacons, small graphic images, or other web programming code that permit us, for example, to count users who have visited our web pages or opened an email and for other related website statistics.
3. Why Do We Collect Your Personal Information?
In summary, we may use your Personal Information:
- To provide our Services and Output Data.
- To understand, diagnose, troubleshoot, fix issues, and provide customer support with the Services.
- To evaluate and develop new features, technologies, and improvements to the Services.
- To process payments.
- For marketing, promotion, and advertising purposes, such as sending newsletters and other direct marketing communications.
- To comply with legal obligations, and to establish, exercise, or defend against legal claims.
- To conduct business planning, reporting, and forecasting.
- To manage our customer, vendor, and partner relationships.
We set out below the purposes for which we process Personal Information. We indicate the categories of Personal Information per processing purpose. We will only process your Personal Information when we have a legal basis for the processing as identified in the table below.
4. How Do We Share Your Personal Information?
To Our Service Providers
We may share Personal Information with our service providers who perform services on our behalf. Examples of our service providers include analytics providers, data storage providers, web hosting vendors, cloud service providers, and payment processing providers. They are contractually required to treat your Personal Information as confidential and secure and to use it only to provide the services we requested.
To Third-Party Business Partners
We may share Personal Information with third-party data suppliers according to our contracts with them. For example, certain information is shared with third-party data suppliers and their approved and authorized customers, where we may use tracking technology, cookies, hashed emails, identifiers for mobile devices (e.g., Android Advertising Identifier or Advertising Identifier for iOS) or similar technology to collect data that is contributed to data suppliers. In addition, we are partnering with digital advertisers and analytics companies to collect personal information on your activities on the websites. For more information, please read Section 8 and 9 below.
As Required by Law
We may disclose your Personal Information:
- If we are required to do so by law or legal process,
- In response to a request from a court, law enforcement authorities, or government officials,
- When we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.
In a Business Transfer or Transaction
We reserve the right to transfer Personal Information we have about you in the event of a corporate business transaction, like a merger or acquisition, divestiture, sale of company assets, or in the event of insolvency, bankruptcy, or receivership. In these cases, Personal Information could be transferred to third parties as a business asset. Should such a transfer or transaction occur, we will use reasonable efforts to direct the transferee to use Personal Information you have provided to us in a manner that is consistent with this Privacy Policy.
With Your Consent or at Your Direction
We may disclose your Personal Information to third parties with your consent, which we may get in writing, online, or orally. We may also share your Personal Information with third parties when you tell us to or when you use our products or services to interact with third parties, whose separate privacy policy may apply to that data.
With Our Affiliates
We may share the Personal Information we collect with our subsidiaries and affiliates, if any, for the purposes described in this Privacy Policy.
5. How Do We Protect Your Personal Information Security?
We take appropriate precautions including organizational, technical, and physical measures to help safeguard against accidental or unlawful destruction, loss, alteration, and unauthorized disclosure of, or access to, the personal data we process or use.
Despite these efforts, no security measures are perfect, and no method of data transmission or storage is guaranteed to prevent unauthorized disclosure or misuse. As a result, we cannot ensure or warrant the security of any personal data you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized access, use, disclosure, or loss of Personal Information.
6. How Do We Transfer Your Personal Information?
Your information, including Personal Information, may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Information.
7. How Long Do We Store Your Personal Information?
The data we process in providing the Services is non-sensitive personal information. We keep the data for as long as you use our Services or as required to fulfill the purposes for which it was collected, provide the Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce agreements, and comply with laws.
We determine the appropriate retention period for personal data based on the amount, nature, and sensitivity of the personal data being processed, the potential risk of harm from unauthorized use or disclosure of the personal data, whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitation).
We delete personal information when:
- (a) It is no longer used for any purposes, or
- (b) A data subject requests deletion of their personal information or objects to us processing their data pursuant to their legal rights (unless we have a valid legal justification to retain it, such as to resolve disputes or comply with our legal obligations).
8. How Do We Use Analytics?
Like many websites and online services, we collect data on your activities on our website and Services. This information can be gathered by us or by advertising technology providers. It is used to customize advertising for you based on your characteristics, interests, and activities. For example, if you visit our website, you might later see ads for our service elsewhere online.
These advertising services may track your online behavior over time using automated methods, including cookies and other technologies. They can then use this data, along with information from us or other sources, to show you targeted ads. Both we and third-party vendors may use various technologies, including cookies, to tailor ads based on your past interactions with our website or service. Additionally, we may analyze how these ads relate to your visits to our website or use of our service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
Cloudflare Analytics
Cloudflare analytics is a web analytics service operated by Cloudflare Inc.
Segment.io
Segment.io is a web traffic analysis tool.
Mixpanel
Mixpanel is provided by Mixpanel Inc.
9. How Do We Use Behavioral Remarketing?
We use remarketing services to advertise on third-party websites to you after you visit our Service. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past visits to our Service.
Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc.
Bing Ads Remarketing
Bing Ads remarketing service is provided by Microsoft Inc.
X (Formerly Twitter)
Facebook
Facebook remarketing service is provided by Facebook Inc.
Pinterest
Pinterest remarketing service is provided by Pinterest Inc.
10. What Are Your Rights Regarding Your Personal Information?
Depending on the applicable privacy and data protection laws that apply to your situation, you may be able to exercise the following rights regarding your personal data processing by us:
- Right to Access
- Right to Rectification
- Right to Erasure
- Right to Restriction of Processing
- Right to Data Portability
- Right to Object
- Right to Withdraw Consent
For each right, please refer to the detailed information above. To exercise your rights, please contact us by using the information in Section 13 below.
11. Children Under 18
The Services are not intended for use by children under the age of eighteen years old. ThrottleUp does not knowingly collect information from children under the age of eighteen.
12. Updates to This Privacy Policy
This Privacy Policy may be updated periodically to reflect changes in our privacy practices. We will notify you of any significant changes and indicate at the top of the notice when it was most recently updated.
13. How to Contact Us
For any questions or comments about this Privacy Policy, please contact us at:
Email: [email protected]
Mail:
Blue Animal LLC dba ThrottleUp
1081 185th Ave NE
Bellevue, WA 98008
You may also exercise your rights by submitting the Opt-Out Form on our website.